The wrapped motorhome displays FESPA Digital's tagline

for 2012, 'Exploring the Wider Opportunities of Print'

Following an online vote, the design for the FESPA Wrap Rally's motorhome has been revealed. The vehicle wrap design features the route the motorhome will take – driven by the FESPA Wrap Rally team comprising Rob Older, Chris Rimer and Richard Kensett – from London to Barcelona in time for the FESPA Digital trade show beginning February 21st.

The wrapped motorhome will set off on its 2,400km journey through the UK, Belgium, France and Switzerland on February 12th. The team's progress can be tracked on the FESPA website and social media.