UK Point of Sale (UK POS) is offering advice to retailers to make the most of the upcoming 'back to school' period by using POS material that is both eye-catching and flexible.
"We always recommend that retailers put together their own individual point-of-sale kit, which gives them the ability to be flexible, whilst maintaining a professional and attractive in-store 'look'," says Debra Jamieson, UK POS sales and marketing director.
The POS supplier recommends 'eye-catching visuals' to attract both children and parents, outdoor A-boards, and material that is easy to update with new prices or offers.