Temperatures will hit at least 23 degrees before adverts appear on screens

Kinetic Active and MSix have joined forces on a new temperature-activated advertisement for Robinson's Squash'd juice, to be showcased across different DOOH platforms over the two weeks.

The advert will be displayed when temperatures hit 23°C in the South of England or 20°C in the North. The set-up is expected to help the juicers effectively reach their target audience and will run on Amscreen displays in different motorway service stations, as well as on Tecso Optimeyes screens.

"This campaign is a great showcase for the real-time and creative capabilities of digital out-of-home advertising," comments Nathan Bennett, director of Kinetic Active. "The ads for the concentrated fruit squash will only appear at the most relevant points of the day, ensuring that consumers are perfectly targeted."