International Expo Consults （IEC）， part of UAE-based conglomerate Falak Holding and organizers of the annual Sign & Graphic Imaging Exhibition （SGI Dubai 2015）， has announced a strategic partnership with UAE-based events and publishing company Enthralogy to host the very first SIGNAGE MIDDLE EAST CONFERENCE and AWARDS.
The inaugural SIGNAGE MIDDLE EAST CONFERENCE, to be held on 10-11 January 2015 in Dubai, will be the region’s first educational and networking platform for signage professionals and enthusiasts to learn about breakthrough technologies, explore new markets and business models, address the most relevant industry issues and exchange ideas.
The SIGNAGE MIDDLE EAST AWARDS and gala dinner on 10 January 2015 will recognize excellence in business leadership through investment in signage innovation, execution, and creativity. The award candidates will be assessed by an independent panel of judges comprising renowned signage industry experts from the Middle East and overseas.
On signing of the agreement, Mr. AbdulRahman Falaknaz, Chairman of IEC, said, “IEC has been a strong proponent of the signage industry for the past 20 years with the annual SGI exhibition which attracts global signage industry leaders and state-of-the-art technology providers. We have seen the market grow exponentially and seen this industry flourish. As a result, we see a definite need to bring together a larger number of signage professionals and industry experts to share their outlook and vision for the sustainable growth of the signage industry. The Signage Middle East Conference & Awards is just the right platform to achieve this, and hence we have partnered with Enthralogy to support and promote the growth of the region’s signage industry.”
Sharing more on the partnership Mr. Sharif Rahman CEO, IEC, said, “IEC is thrilled to be partnering with Enthralogy to launch the Signage Middle East Conference & Awards to the Middle East. This unique partnership is an onset of a new era for the signage industry in the Middle East and further builds upon IEC’s foundational elements of empowering business owners with signage industry knowledge and insights and also felicitate and reward them for excellence in signage investment and implementation.”
Commenting on bringing the Signage Awards to the Middle East for the very first time, Mr. Suresh Thayil, Managing Director, Enthralogy, said, “The Signage Middle East Conference has been created to facilitate growth and innovation in the signage industry and benefit all stakeholders in the signage business, including manufacturers, distributors, suppliers, system integrators, printers, advertisers, media buyers and planners, software developers, content developers and consultants. The first of its kind conference in this region will present the most relevant topics pertaining to the evolution of the signage industry, such as growth opportunities and challenges, how consumers perceive traditional and digital signage, how traditional and digital signage can complement each other, content management and so on. The Signage Middle East Awards will honor business leaders for traditional and digital signage innovation in a wide range of categories including billboard, building and vehicle wrap, point of sale, point of wait, point of transit, system integration, and interactivity.”
IEC will host the 18th edition of the Sign & Graphic Imaging Exhibition （SGI Dubai 2015）， UAE from 11-13 January 2015 at the Dubai World Trade Centre. Over 400 exhibitors from 30 countries and over 10000 trade visitors are expected to participate at the 2015 edition of the show. This is the most anticipated event of the year in the MEASA region （Middle East, Africa and South Asia） with the successful history of creating a great platform for exhibitors and visitors in the signage, digital signage, retail signage solutions, outdoor media, screen and digital printing industries.