Swiss sports retailer Ochsner Sport converts three of its 190 stores as prototype locations for the Visual Magnetics Graphic System, made by Mendon, Massachusetts-based Visual Magnetics.

The sports retailer says it needed to be faster and more agile about the graphics display change-outs in its stores, reflecting new merchandise as it appears on the shelf.

The three prototype stores use graphics printed on Visual Magnetics’ trademarked VM-POLYsatin MagnaMedia to present sports related imagery and promotional messaging on fixtures and large wall graphics. Store personnel can switch-out messaging easily by rollingon new media without having to worry about complicated installations that interrupt the regular flow of business.

The deal with Oschner came about through Visual Magnetics' Swiss direct sales channel, Frischknecht AG, and its printer Frontwork AG.

Oschner Sport said it plans to roll out an additional number of stores equipped with Visual Magnetics over the next year.