The networked screens will be present in 150 Age UK stores

Amscreen has supplied Age UK with a digital screen network, incorporating OptimEyes, across 150 of the charity's shops.

The network uses plug-and-play devices that operate over mobile phone networks, ensuring that existing WiFi and IT set-ups are not affected. The screens will be used to show news and weather information, as well as provide an outlet for the charity's promotional messaging.

"One of the motivations for working with Amscreen was that we found it a really clear, succinct and simple solution to communicate with prospective customers and donors in our shops," explains Helena King, head of affinity and product development at Age UK. "The OptimEyes technology has really allowed Age UK to understand customer demographics and tweak marketing communications to target those customers appropriately."