NUTELLA, the chocolate and hazelnut spread that is beloved by children and adults worldwide, is celebrating its 50th year on the market.  In order to mark this monumental occasion and drive product sales, the manufacturers of NUTELLA, an Italian company called Ferrero USA, Inc. commissioned leading retail marketing solutions company Henschel-Steinau to create an in-store display that would showcase the NUTELLA & Go! product in convenience stores across the U.S.

 NUTELLA & Go is a 1.8 oz snack pack container that includes classic NUTELLA? spread along with small breadsticks for dipping.  The product is geared towards customers who want to enjoy NUTELLA? while remaining mobile.

With a clean, streamlined design, the display fits perfectly in convenience store checkout areas and engages the NUTELLA customer base as they browse. To celebrate the NUTELLA brand and its 50 years of success on the global market, NUTELLA is featured prominently in the design, encouraging brand visibility and continued loyalty from customers.