Josero has completed its new demonstration facilities at its head office in Cambridge. A new mezzanine floor has been installed in the 2,500 sq ft premises, which Josero relocated to five years ago to increase its capacity and house new equipment. Since Josero moved to the site, they have significantly expanded their product range which now includes a variety of finishing equipment, such as the Summa and Graphtec cutters, Trimalco cutters, Kala Laminators and the Bubble Free Applicator to complement its range of Triangle Inks, Ergosoft Rip software and Soyang printable materials.

The demonstration room will feature a range of printers and finishing equipment including the Ricoh L4100 Latex Printer and the Bubble Free Applicator.

Having recently been appointed as an approved Ricoh wide format dealer, the Josero team are delighted to feature the L4100 with its latex advantages for non-degassing, pantone matching and white ink capabilities. This machine is proving very popular and Josero has already had several enquiries since becoming a dealer.

Loic Delor, Managing Director of Josero commented, "Partnering with world renowned market leaders such as Ricoh is a true endorsement of our position in the UK market. Since the company's inception in 2003 we have been building our profile by developing strong relationships with key players in the wide format sector. Having become the master distributors for Triangle Inks in the UK and Ireland in 2009, we've also established powerful associations with many manufacturers such as Bubble Free, Graphtec, Kala, Summa and Ergosoft."

One of Josero's most successful products, the Bubble Free Applicator will also feature in the demonstration room. Launched at Sign and Digital UK in 2013, the popularity of this product is impressive, with over 25 installations in the UK. The quality and versatility of this machine has proved incredibly popular with many UK printing companies.

Loic Delor Managing Director of Josero concluded, "We plan to host a range of open days and training days, utilising the skills and knowledge of our team, and demonstrating the wide range of equipment we have. We believe this will strengthen our position in the market considerably."