Crown Bevcan's new facility will comprise of an exhibition area and a print and design centre

Crown Bevcan Europe and Middle East has reconfigured its European design studio as it looks to become a one-stop shop for brand owners.

The studio, based in Leicester in the UK, seeks to offer pre-press and print design services to customers looking for a cost-effective, all-in-one service for liquid packaging. A recent round of investment has seen the facility equipped with 3D software to improve its packaging design capabilities.

The facility consists of a reprographics centre and exhibition room, where visitors can discuss concepts with the Crown team and create design prototypes prior to full-scale production.

"This facility is a testament to Crown's unwavering commitment to helping brands distinguish their products on increasingly busy retail shelves," comments Ian Gannicott, general manager for print and graphics at Crown Bevcan. "We recognise the importance of close collaboration to create packaging that truly serves as a brand ambassador, and believe that the studio's top-of-class pre-press and print technology confirms Crown as the beverage industry's leading design management partner."