Xeikon will supply – either directly or via its customer printers – free printed communication produced on its high quality digital printing systems. These communication tools would eat into a budget that can now be better utilised for research or patient support. The tools, being supplied by Xeikon, simply make more money available for the Foundation’s missions.
“We are proud to provide direct support to the Relay for Life Movement campaign in Belgium being run by such a worthwhile charity,” states Danny Mertens, Xeikon’s Corporate Communications Manager. “When a former colleague contacted us and asked us to support the charity, we couldn’t wait to help the Foundation against Cancer’s fight against all forms of cancer.
“As such, we will provide – for free – a range of printed matter on different substrates. They will be mostly small runs, often personalized, high quality print. This will include local small to medium run length flyers and posters, personalized large format cheques used at fundraising events, name cards for local Relay for Life Committees, large banners with team images, floor and wall displays.”
Luc Van Haute, CEO of Foundation Against Cancer Belgium, comments: “Foundation Against Cancer finances scientific cancer research, supports patients, raises awareness and spreads messages to prevent cancer. It communicates with the general public through information and prevention campaigns. Every euro we don’t spend as a cost – any type of cost – is a euro we can use for research, social support and prevention.”
About Foundation Against Cancer
Cancer affects more than 65 000 people annually in Belgium. Founded in 1924 to fight against cancer, the Foundation Against Cancer funds scientific cancer research in Belgium and provides information and social support to people with cancer and their families. It is also active in the field of cancer prevention and detection as well as the promotion of a healthy lifestyle. It is funded primarily by donations and bequests from individuals and in 2014 it received 29.3 million euros in revenues, of which 16.6 million went to support scientific research . The Foundation spent more than 4.2 million euros in psychosocial or material assistance and 4.9 million euros on information and health promotion.