The Washington, D.C.-based Signage Foundation, the research arm of the sign and graphics industry, announces a new report on the value of signage for retailers. The question the report sought to answer was, “Is there a way retailers can determine a return on investment when evaluating their sign purchases?”

The Signage Foundation uses case studies of national and international brands, as well as small community organizations, to discuss how signs deliver results for their end users. The report includes analysis and research that identifies management strategies as crucial to increasing ROI.

The new report is a follow-up to the high-level design practices outlined in the Signage Foundation’s 2014 “Landmark Design Survey and Digital Sign Design Survey.”

One key factor in improving ROI, or example, is the collaboration between designer and contractors responsible for each area of retail design.

Craig Berger, chairman if visual presentation and exhibition design at the Fashion Institute of Technology, led the study, which sought insight from industry leaders in retail, restaurants and design.

“Previous research from the Signage Foundation has shown how signs positively impact the economy of businesses and communities,” says Duane Laska, SFI board of trustees chairman. “This research further enhances the understanding of just how the retail segment in particular can better inform and engage their customers by implementing a comprehensive sign strategy.”

“Retail Signage: Practices to Increase Return on Investment” is available by going HERE and then clicking “research library.”