Cambridge, UK-based industrial inkjet printer manufacturer Xaar announces the appointment of Oscar Planas as director of sales for the Americas.

Planas has more than 30 years international experience, having worked with companies such as 3M, Imation, KPG and Kodak. Most recently he was transition manager for Micro 3D Printing & Packaging for Kodak. Fluent in English, Spanish and Portuguese, Planas has expertise in growing markets for print and packaging technologies around the world. He’ll lead the company’s sales efforts in North and South Americas.

Oscar succeeds Don Whaley, who is now the company’s director of sales for the European, Middle East and African markets and global marketing.