Fremont, California-based EFI, a wide-format printer manufacturer and workflow software developer, announces the acquisition of Optitex, a developer of 3D virtual prototyping and 2D CAD/CAM pattern and fashion design software. Privately held Optitex, which has North American headquarters in New York City, will be integrated into EFI’s productivity software business unit.

The acquisition price was $52.8 million, $20 million of that in cash.

“We are thrilled to add the Optitex team and its fast growing base of industry leading customers to the EFI family,” says Gabriel Matsliach, senior vice president and general manager for EFI’s productivity software unit.

“We are very excited to join the EFI family,” adds Asaf Landau, CEO of Optitex. “EFI’s global presence, holistic solution approach, strong professional services abilities, and growing portfolio of innovative textile industry-specific products will be of great benefit to the leading companies we serve worldwide in the fashion, automotive, aerospace and technical textiles industries.”

Optitex’s 3D digital apparel simulation, combined with its 2D pattern making software, provides a robust solution that accelerates the fashion industry’s high-volume product development, according to the company.

Landau and the Optitex team have joined EFI, with Landau serving as EFI Optitex’s general manager. Optitex has offices in the U.S., Italy, India, Hong Kong and Israel.