Cherry Hill, New Jersey – Xerox and Innovairre today expanded their partnership as Innovairre took ownership of its fifth and sixth Xerox CiPress 500 engines at their Mt. Pleasant, Iowa facility. The acquisition of the Cipress presses are part of Innovairre’s business growth, which will see the addition of 100 new jobs.

Innovairre, a worldwide leader in fundraising supporting nonprofits, is one of America’s largest providers of progressive digital print production solutions. The company prints and mails more than one billion pieces of direct mail for nonprofit fundraising every year, offering sophisticated solutions in data analytics, progressive digital marketing and premiums for the nonprofit sector. The Xerox Cipress 500 –a high speed waterless inkjet continuous feed press – offers cost effective inkjet printing on standard offset coated stocks with speeds up to 500 feet per minute.

“The best results in nonprofit fundraising today are being driven by cutting-edge, data-driven targeting strategies, working in combination with the most progressive digital print equipment,” said Mark Schulhof, CEO, Innovairre. “Xerox CiPresses have been hugely valuable to the nonprofits we serve by enabling us to better personalize communications and improve speed-to-market.”

With the support of Xerox, Innovairre will now expand the digital services it provides to the nonprofit sector, further driving growth in fundraising.

“Innovairre clearly understands how to fully leverage digital print technology as they drive ever-improving results for the nonprofits they serve,” David Wigfield, vice president, Major Account Operations, Xerox. “We are gratified to be working so closely with Innovairre and helping support so many worthy charities in the process.”