Registration is open for Roland DGA's upcoming workshop, Selling Large-Format Made Easy, presented by industry expert David Goetter on May 23-24 from 8 a.m. to 5 p.m. Pacific Time at the company’s Irvine, California, facility at 15363 Barranca Parkway.

The intensive training will focus on simple and easy steps to create more sales with large-format color products.

According to Goetter, some of the topics include large-format industries and markets, developing a product and portfolio, and marketing and sales strategy, as well as an assessment of attendees’ businesses and solutions.

The workshop is geared toward sales representatives so that they fully understand the customer’s application demands, he says. He also encourages owners to attend along with sales personnel.

“Owner attendance is recommended to make sure the learned materials are implemented back at your facility,” Goetter says. “It’s everyone’s job and responsibility to understand the applications and build a product that will perform to the customers’ expectations by meeting or exceeding the application demands.”

Workshop seating is limited to 15 students, who must take an online evaluation prior to attending the class. Registration is $750 per person and includes all course materials and a copy of Goetter’s new workbook. The deadline to register is May 9.