FESPA Asia re-brands pan-Asian event to Asia Print Expo

FESPA's next pan-Asian event will take place, under its new name of Asia Print Expo, from 21 to 23 February 2019 at the BITEC exhibition centre in Bangkok, Thailand. Asia Print Expo is the region's leading exhibition for screen, textile and digital wide format print.

Roz Guarnori, Exhibitions Director at FESPA, comments: "We decided to change the name of the event from FESPA Asia to Asia Print Expo to bring the show's proposition into the title, so visitors who have no prior knowledge of FESPA instantly know the event's focus. In Europe and Latin America our events have cemented themselves as market-leading events for speciality print and people know what to expect from the FESPA name. However, in Asia, FESPA is a relative newcomer, so it's not immediately obvious what the FESPA name represents. The Asia Print Expo brand, supported by the strapline 'The World of Print and Beyond' makes the proposition very clear for exhibitors and visitors."

The strapline is also conveyed through the campaign imagery, which is made up of the Bangkok skyline illustrated through different print materials to highlight the vibrancy and variety of wide format print and the possible applications.

Over the course of three days, Asia Print Expo 2019 will give print service providers (PSPs) and sign-makers a valuable opportunity to discover the latest products and technologies from leading players in the speciality print market. Exhibitors confirmed to date include: Hexis, Siser, Stahls Asia and Poli-Tape Klebefolien GmbH, as well as local companies such as: SVOA-Roland, SKT. Embroidery Co., Ltd., Jinmao, Shanghai Vision Digital Printing, Shanghai Screen Manufacturing Co., Ltd, Fei Yue Digital Technology Co., Ltd and Haining Tianfu Warp Knitting Co., Ltd.

For visitors looking to expand their knowledge or investigate new revenue streams for their businesses, there will be free educational and interactive show features, based on successful FESPA features from the global event portfolio, reflecting the latest industry trends and market intelligence. Features will include the FESPA Wrap Masters, Print Make Wear Asia and a conference programme. More detailed information on all features will be announced nearer the time.

Asia Print Expo 2019 is supported by FESPA's national Associations in Thailand, India, Sri Lanka, Nepal, Republic of Korea, Japan, China, Philippines and Australia. The backing of the national Associations means that the exhibition can accurately reflect the immediate needs and challenges experienced by regional PSPs. This, combined with FESPA's global expertise of speciality print exhibitions will ensure that Asia Print Expo 2019 is a destination event that delivers tangible business value for visitors.

The previous edition of FESPA Asia in 2018 attracted 4,328 visitors from 66 countries spanning the ASEAN region and beyond, with visitors from Thailand making up 75% of the audience. Roz concludes: "We've had positive feedback from visitors and exhibitors to our previous Asia shows and are looking to build on this in 2019. With the change in event name, we aim to attract an even larger audience from the ASEAN countries and to connect with visitors we haven't previously engaged with."